Fitbot - Terms of Service
Last Updated: May 31, 2026
Welcome to Fitbot. These Terms of Service ("Agreement") govern your access to and use of the Fitbot AI fitness and wellness coaching service, delivered primarily through WhatsApp ("Service"). The Service is provided by Avishay Matayev, an Israeli sole proprietor (עוסק פטור) operating under the name "Fitbot" ("Fitbot," "we," "us," or "our"). By accessing or using the Service - including by sending your first substantive message after receiving our welcome message linking these documents - you ("User," "you") agree to be bound by this Agreement and by our Privacy Policy, incorporated by reference. If you do not agree, do not use the Service.
1. The Service and Your Account
1.1. We grant you a limited, non-exclusive, non-transferable, revocable right to access and use the Service during the Term, solely for your personal, non-commercial use and in accordance with this Agreement and applicable law. All rights not expressly granted are reserved.
1.2. To use the Service you interact with us through your WhatsApp account and provide certain information (see Section 4). You are responsible for the security of the device and messaging account through which you access the Service.
1.3. You represent that all information you provide is complete, accurate, and lawfully provided, and you are responsible for keeping it current.
1.4. We may modify, update, or discontinue features of the Service. We will provide reasonable prior notice of any material change that adversely affects your use during a paid period.
2. Not Medical or Professional Advice
2.1. The Service is provided for general informational and motivational purposes only and does not constitute medical, nutritional, psychological, or other professional advice, diagnosis, or treatment. Fitbot is not a healthcare provider, and no professional relationship is created by your use of the Service.
2.2. You should consult a qualified physician or licensed professional before beginning any exercise program, changing your diet, or acting on guidance from the Service - particularly if you are pregnant, have a medical condition, take medication, or are recovering from injury. Never disregard or delay professional medical advice because of something the Service told you. If you experience pain, dizziness, shortness of breath, or any emergency, stop and seek immediate medical attention.
2.3. You assume full responsibility for any physical activity you undertake and acknowledge that exercise carries inherent risks of injury.
3. AI-Generated Content
The Service uses artificial intelligence to process your inputs (including text, voice messages, and images) and generate coaching guidance. AI-generated output may be inaccurate, incomplete, or misleading and is not verified by us. You are solely responsible for reviewing, verifying, and determining the suitability of any output before relying on it.
4. User Content and License
4.1. You retain all rights in the content you submit, including messages, voice recordings, images, and health and fitness data ("User Content"). Solely to provide and improve the Service, you grant us a worldwide, non-exclusive, royalty-free license to use, store, process, and transmit your User Content for the duration of the Term, in accordance with this Agreement and our Privacy Policy.
4.2. You represent and warrant that you have all necessary rights to submit your User Content and that it does not infringe the rights of any third party.
4.3. Any suggestions or feedback you provide about the Service ("Feedback") are non-confidential and become our exclusive property, and we may use them without restriction or compensation.
5. Acceptable Use
You agree not to: (a) use the Service for any illegal or unauthorized purpose; (b) infringe the rights of any third party, including privacy or intellectual property rights; (c) submit content that is unlawful, harmful, defamatory, obscene, or infringing; (d) develop a competing product using the Service; (e) reverse engineer, decompile, or attempt to access the underlying code or systems of the Service; (f) copy, modify, or create derivative works of the Service; (g) resell, rent, or transfer your access to others; (h) remove proprietary notices; (i) attempt to gain unauthorized access to the Service or interfere with its operation; or (j) transmit spam, harassment, or unsolicited communications.
6. Intellectual Property
All rights, title, and interest in the Service, including its software, design, "look and feel," underlying technology, trademarks, and logos, are and remain our exclusive property or that of our licensors. This Agreement grants you no rights in our intellectual property except the limited right of use in Section 1.
7. Subscriptions, Fees, and Payment
7.1. Access to paid features requires a subscription at the fees and billing cycle presented at purchase ("Fees"). Payments are processed through our third-party payment gateway, Tranzila, under its own terms; we do not store full payment card details. Fees are stated in Israeli Shekels and, because we operate as an עוסק פטור (exempt dealer), are quoted without VAT.
7.2. Auto-renewal. Subscriptions automatically renew for successive periods at the then-current Fee unless cancelled before the renewal date.
7.3. Price changes. We may change Fees, effective at the start of the next renewal period, with at least 30 days' prior notice, allowing you to cancel before the change takes effect.
7.4. Cancellation. You may cancel at any time by a simple notice through WhatsApp, email (support@getfishbone.ai), or any cancellation channel we provide. Cancellation stops future renewals from the next billing cycle onward. Fees already paid for the portion of the current period already used are not refunded, except as required by applicable law - including any statutory cooling-off right and any mandatory pro-rata refund for unused Service (see Section 7.7).
7.5. We may suspend or terminate access for non-payment.
7.6. Free trial. New users receive a 3-day free trial, during which no Fees are charged. If you do not cancel before the trial ends, your paid subscription begins automatically and the first Fee is charged. You may cancel at any time during the trial at no cost. We will make clear when the trial ends and the first Fee applies.
7.7. Statutory cancellation and refunds (consumers). If you are a consumer, your rights under the Israeli Consumer Protection Law, 1981 and its regulations apply and prevail over anything to the contrary in this Section 7. In particular: (a) the subscription is a continuing transaction (עסקה מתמשכת), which you may cancel at any time, and we will stop future charges within the period required by law following your cancellation notice; (b) where a statutory cooling-off right for a distance sale (מכר מרחוק) applies, you may cancel within the period prescribed by law, and we may deduct the proportional value of the Service already provided up to the date of cancellation and, where permitted, a cancellation fee not exceeding the lower of 5% of the transaction or ILS 100; and (c) we will refund any prepaid amount for Service not yet provided, to the extent required by law, to your original payment method within the time required by law.
8. Term, Termination, and Suspension
8.1. This Agreement remains in effect for as long as you use the Service or maintain a subscription ("Term").
8.2. You may stop using the Service at any time; paid subscriptions end as described in Section 7.4.
8.3. We may suspend or terminate your access immediately, with or without notice, if you breach this Agreement, create a security or legal risk, or use the Service fraudulently. Where we terminate without cause and not due to your breach, we will refund any prepaid Fees on a pro-rata basis for the unused portion.
8.4. Sections that by their nature should survive termination - including IP, Feedback assignment, disclaimers, limitation of liability, indemnification, and governing law - survive.
9. Disclaimer of Warranties
EXCEPT AS EXPRESSLY STATED, THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, OR SECURE, OR THAT ANY GUIDANCE WILL ACHIEVE PARTICULAR HEALTH OR FITNESS RESULTS.
10. Limitation of Liability
10.1. TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, WE SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL, EXEMPLARY, OR PUNITIVE DAMAGES, INCLUDING LOSS OF PROFITS, DATA, GOODWILL, OR ANY HEALTH OR PERSONAL-INJURY CONSEQUENCE, ARISING OUT OF OR RELATED TO YOUR USE OF OR INABILITY TO USE THE SERVICE, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
10.2. OUR TOTAL CUMULATIVE LIABILITY FOR ALL CLAIMS ARISING OUT OF OR RELATED TO THIS AGREEMENT SHALL NOT EXCEED THE TOTAL FEES YOU ACTUALLY PAID US IN THE TWELVE (12) MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM.
10.3. WE SHALL HAVE NO LIABILITY ARISING FROM SERVICE PROVIDED FREE OF CHARGE OR ON A TRIAL BASIS.
11. Indemnification
You agree to indemnify, defend, and hold harmless Fitbot and its owner, agents, and contractors from any claims, liabilities, damages, losses, costs, and expenses (including reasonable attorneys' fees) arising out of or related to your use of the Service, your User Content, your violation of this Agreement, or your violation of any law or third-party rights.
12. Third-Party Services
The Service relies on and may link to third parties (e.g., WhatsApp/Meta, AI providers, Tranzila). We do not control and are not responsible for their practices, and your use of them may be subject to their own terms.
13. Eligibility
You must be at least 18 years old and have the legal capacity to enter into this Agreement to use the Service.
14. Miscellaneous
14.1. Assignment. You may not assign this Agreement without our consent. We may assign it in connection with a merger, acquisition, or sale of all or substantially all of our business or assets.
14.2. Entire Agreement. This Agreement and the Privacy Policy are the entire agreement between us regarding the Service and supersede all prior understandings.
14.3. Force Majeure. We are not liable for any delay or failure to perform due to causes beyond our reasonable control, including acts of God, outages, telecommunications failures, pandemic, government action, or war.
14.4. Governing Law and Jurisdiction. This Agreement is governed by the laws of the State of Israel, without regard to conflict-of-law rules. Any dispute shall be subject to the exclusive jurisdiction of the competent courts of the Tel Aviv district, Israel.
14.5. Notices. We may provide notices via the Service, WhatsApp, or email. You may contact us at support@getfishbone.ai.
14.6. No Waiver. Our failure to enforce any provision is not a waiver of our right to enforce it later.
14.7. Severability. If any provision is held invalid or unenforceable, the remaining provisions remain in full force and effect.
15. Contact
Questions about this Agreement: support@getfishbone.ai or WhatsApp 055-950-5283.